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Anglian Group is the largest home improvements business in the UK with a turnover of c£225m and a product portfolio including windows/doors, conservatories and rooftrim products.
With our manufacturing facilities based at our head office in Norwich and with sales and operations organisations throughout the UK, Anglian Group offers a fantastic opportunity for individuals to drive their career forward. Key Performance Indicators (KPI’s)
- Internet Lead and Sales Targets to budget
- Management of the Online Marketing budget within COS target
- Growth & Innovation in the Online Marketplace including Social Media
- Enhance and protect the on line reputation of Anglian Home Improvements
Key Accountabilities
- Achieve all sales volume targets for Internet
- Manage within Cost of Sale budget targets
- Communicate with Sales/RSM to boost sales return on internet leads
- Ensure visibility of progress and collaborative working with other marketing functions – product management, data and direct
- Innovate in the online arena to ensure Anglian is at the forefront of activity vs sector competitors
- Create a competitive edge for Anglian in the end to end management of site visitor to sales achieved to equal the off line tracking and management ability
Key Duties and Responsibilities
- To play an active part in the senior team within the marketing department – attending weekly update meetings and monthly departmental performance reviews
- Line management of the digital team
- To monitor performance within the digital arena and ensure Anglian delivers to its full potential
- To innovate in the areas of digital communications to ensure the Company is always Raising The Standard
- To support internal areas using the site to communicate effectively with customers (e.g. AFS, Product managers)
- To keep abreast and advise the Marketing Director of all changes in legislation regarding data management in a digital arena
- To manage external partners/suppliers to ensure innovation, best practice and value for money
- To develop and manage all Anglian Digital assets or investments (Double Glazing Forum, Blog, Group site, Timberland, exclusive Third Party sites and any others as agreed with the Marketing Director)
- To vary strategy according to performance and ensure Marketing Director is aware of any changes having a sales or cost implication
- To regularly update the RSM on performance, underperformance and issues relating to the management of internet leads.
- To promote a safe working environment in respect of staff, customers and self-employed individuals by abiding by the health and safety regulations and procedures and to liaise with the Retail Health & Safety Manager on all matter relating to health and safety and risk assessment
- Understand and fulfil your responsibilities under the Company’s equal opportunities policy in place from time to time
- Adhere to and promote all company policies and procedures in place from time to time including those relating to HR and health and safety
- To undertake any reasonable duties as directed by Marketing Director to achieve company objectives
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ESSENTIAL |
DESIRABLE |
| QUALIFICATIONS |
5 GCSE/O levels or equivalent at grade C or above, including Math’s and English |
Educated at a Higher National, degree or equivalent qualification level in a relevant discipline |
| EXPERIENCE / KNOWLEDGE |
Experience in a management role
Experience in a fast paced sales and marketing environment
Strong digital experience
Business and commercial acumen
Experience of successfully managing external partners or suppliers to inspire innovation |
Background in a direct sales environment
Working with the self employed |
| SKILLS |
Excellent digital and analytical skills
Excellent people management skills
Excellent negotiation skills
Proven influencing skills
Able to communicate effectively in verbal and written formats
Corporate presentation skills including Microsoft PowerPoint
A methodical and organized approach to change management |
Strong IT skills |
| PERSONAL ATTRIBUTES |
Ability to manage and motivate people to achieve targets in a measurable environment
Ability to work to strict deadlines in a target driven fast paced environment
Team player with excellent organizational skills
Positive “can do” attitude
A restlessness to Raise The Standard and not be satisfied with the norm
Persuasive and inclusive style
Results/goal driven
A high level of commitment
Works on own initiative but never in isolation and communicates progress
Flexible attitude to working hours
Treats information confidentially and sensitively when dealing with change that affects people |
Ability to remain calm under pressure |
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